Providing grants, programs, and services to the artists and audiences of Tompkins County for over 25 years

  

 

2018 Spring Workshops

List of Classes (Click Dates for Complete Information)

Wednesday, February 7th, 5:45 to 7:30pm (offered monthly)
ART//REACTION: Writing in Response to the work in the Feb. exhibit in the CAP ArtSpace Gallery, a creative writing workshop led by Zee ZahavaFree

 

Thursdays, February 8 & February 15th (two sessions), 6:00 to 7:30pm 
MARKETING STRATEGIES FOR ARTISTS, with Ivy Stevens-Gupta; $69 

 

Thursday, February 22nd, 6:00 to 8:00pm
TEACHING ARTISTS: What Makes a Successful School Arts Residency? with Holly Adams: $34

 

Wednesday, March 7th, 5:45 to 7:30pm (offered monthly)
ART//REACTION: Writing in Response to the Work in the March exhibit in the CAP ArtSpace Gallery, a creative writing workshop led by Zee Zahava: Free

 

Thursdays, March 15, 22, 29, (three sessions) 5:30 to 8:00pm 
THE ART OF THE SALE - LEARN HOW TO SELL YOUR WORK, with Bettsie Park, $99

 

Wednesday, April 11, 5:45 to 7:30pm (offered monthly)
ART//REACTION: Writing in Response to the Work in the April exhibit in the CAP ArtSpace Gallery, a creative writing workshop led by Zee Zahava: Free

 

Wednesday, May 9, 5:45 to 7:30pm (offered monthly)
ART//REACTION: Writing in Response to the Work in the May exhibit in the CAP ArtSpace Gallery, a creative writing workshop led by Zee Zahava: Free

 



CLASS DESCRIPTIONS and PAYMENT 

Thursdays, February 8 & February 15th (two sessions), 6:00 to 7:30pm
MARKETING STRATEGIES FOR ARTISTS, with Ivy Stevens-Gupta; $69 
Are you ready to take your career as a creative professional to the next level? Award-winning artist, color theorist, lecturer and marketing consultant, Ivy Stevens-Gupta will show you exactly what to do. In two 90-minute workshops, Ivy will explain how to integrate digital and social media into your marketing mix. Don’t have a marketing mix? You’ll learn basic marketing communication strategies for personal branding and self-promotion in easy to understand terms.

You don’t need thousands of dollars to promote your business! Many of these guerilla marketing ideas are designed for people with limited budgets (starving artist anyone?) who want to spend time working on their craft and not on marketing it. With over 25 years as a marketing consultant, Ivy has helped hundreds of businesses promote their products & services. All workshop participants will learn the secrets to reaching a new and diverse customer base.

According to Google, 97% of consumers search for local businesses online. Ivy will share with you EASY tips on how to have a cohesive Internet presence. 
Topics of discussion in the first workshop include: 
   * Personal branding (YOU are the brand-create YOUR story and be consistent in your message)
   * Websites (Why you need one now!)
   * Social Media: Where to start? Ivy will help you navigate Facebook, Pinterest, Twitter, Instagram, LinkedIn
   * Internet selling sites for artists (Etsy, Fineartamerica.com, etc.)
In the second workshop, you’ll learn:
   * Digital Marketing (emails, Evites, blogs, videos)
   * Promotion (How to build your business through press releases & direct marketing materials)
   * Event Marketing (creating excitement with art openings, live demos, raffles, contests, special offers, etc.)
   * How to add value for your customers and creating goodwill

Learn more about Ivy Stevens-Gupta at  Ivycreativedesigns.com and https://fineartamerica.com/profiles/ivy-stevensgupta.html

MARKETING WORKSHOP PAYMENT - $69
Register by paying online, or e-mail programs@artspartner.org if you'd like to register and pay by check.


Wednesday, 5:45 to 7:30pm (offered monthly)
ART//REACTION: Writing in Response to Exhibit in the CAP ArtSpace Gallery, 
a creative writing workshop led by Zee Zahava: Free

The workshop offers participants the opportunity to engage with art in a personal, intuitive, imaginative way . . . through writing.  Zee will gently guide the process and respond to freshly-written work that is shared in the group setting.  This is a FREE event, limited to 15 people. Early registration is strongly encouraged.
To sign up for any of the dates listed below, or to ask any questions, contact Zee directly: zee@twcny.rr.com, 607-273-4675
Bring paper, pen, an open mind, and an open heart. Offered on Feb 7, March 7, April 11, May 9, June 6, July 11, August 8, Sept 12

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Thursday, February 22nd, 6:00 to 8:00pm
TEACHING ARTISTS: What Makes a Successful School Art Residency? 
with Holly Adams: $34

Being a terrific artist that is passionate about the work and likes kids is wonderful place to begin your journey! In this workshop, we'll look at other aspects of an artist residency from classroom management and full-spectrum inclusion practices to meeting Arts Education Standards and creating student learning evaluations. Strong relationships with all of the stakeholders at a school and an understanding of a school's culture and needs will help you make your residency successful. Come prepared to brainstorm, problem solve, and have fun! Holly Adams is a member of the National Association of Teaching Artists (ATA), the New York State Theatre Education Association, and other arts and arts education organizations. Holly is the 2009-2010 recipient of the ATA’s Excellence in Service to the Field award. Learn more about Holly at ShearWaterProductions.com

TEACHING ARTIST WORKSHOP PAYMENT - $34
Register by paying online, or e-mail programs@artspartner.org if you'd like to register and pay by check.
 

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Thursdays, March 15, 22, 29, 5:30 to 8:00pm
THE ART OF THE SALE - LEARN HOW TO SELL YOUR WORK
with Bettsie Park: $99

The ability to talk to potential buyers and sell them your work is a skill that can be taught... and with practice, a skill that will change your bottom line.  Enjoy three, jam-packed, interactive and hands-on evenings as Bettsie shares strategies and personal tips she has accrued over 35 years of selling and sales training.  There will be plenty of time for Q & A.  This series is recommended for visual artists and craftspeople - first time participants, and those who have taken “The Art of the Sale” before and would like a refresher course.  
Week One: 7 best practices to get you ready to sell / Body language can make or break a sale / The 7 theoretical steps of the sale
Week Two: Apply the seven steps of the sale to your own work / 12 writing exercises using a piece of your work as a muse
Week Three: Passive-selling tools: support materials / Set up your booth, studio or gallery show to maximize sales / Sell to one person, sell to a crowd / Sell at different venues, including online / To discount or not discount / Trouble-shooting - how to handle real life wrinkles
Each participant receives an info packet/workbook: reading list, overview of each of the topics and at-home exercises to further understanding of the materials. 

SELLING SKILLS WORKSHOP PAYMENT - $99
Register by paying online, or e-mail programs@artspartner.org if you'd like to register and pay by check.

 

 

 

LOCATION : Community Arts Partnership ArtsSpace Gallery, Center Ithaca; 171 E. State/MLK Jr. St., Ithaca, NY 14850 (adjacent to the Visitor Center, main level)