The CAP consultants were chosen to help area artists with the skills they need to be successful in their fields.
Teaching Artist Consultant
Holly is a performer and teaching artist whose work as an artist in residence for schools and universities links academic and arts curricula, as well as addressing social and cultural challenges. Holly is also the Advocacy Chair for the New York State Theatre Education Association, and works closely with those creating the NYS Standards as well as arts coordinators for BOCES funding. She has been an artist in residence, arts educator, and professional development specialist in CT, TN, TX, CA, NY, Canada, and in various countries in Europe and Asia. Holly is a member of SAG-AFTRA, a graduate of the Dell 'Arte School of Physical Theater, and holds a Master’s degree in Theatre, Education, and Social Change. She is also the 2009-2010 recipient of the Association of Teaching Artist’s Teaching Artist Service to the Field Award and the 2016 recipient of the Tom Niederkorn Award for "extraordinary contributions to artistic and educational programming at The Hangar Theatre". Her experience and training have made her sought after for professional development workshops that help teachers and artists create dynamic, standards-oriented artist residencies.
Holly can help you shape your workshop or residency, focusing on whichever aspects you prefer from meeting Arts Education standards, to creating arts and academic integration, to classroom management practices, to collaboration strategies and more!
Holly’s fee: $50/hr; scholarships are available.
Consultation location: Your residence or a café.
websites: http://shearwaterproductions.com IMDb: http://www.imdb.com/name/nm2346170/
Critique of your Visual Art
Bill has been supporting himself and his family from his art for over 35 years. A graduate of the Fine Arts School at Cornell with a BFA in Graphics and a minor in Art History as well as a teacher of Painting, Drawing and Composition for over 20 years, he is uniquely qualified to offer critiques of artist's work in painting and drawing. In these critiques he will use a clear and concise vocabulary about pictorial construction (design), the ability to control the medium, the clarity of personal statement, and how the artist can better achieve his/her selected goal in pursuing art.
Bill's fee: $50/hr
Critique location: the artists studio/residence or Bill's studio
367 Floral Ave, Ithaca, NY 14850
Cell: (607) 227 3837
Helps You Build Your Own Website
Web sites remain the central means of presenting art, music, craft, or business online. The advent of "do it yourself" websites promises instant completion of a successful, professional site. Most people find that reality is quite different and the road to a completed website is a minefield of technical challenges, big and small. The value of being able to make changes to key information, new products, & updated information makes this a journey worth taking. Marty Demarest, Finger Lakes Webs, brings several decades' experience to web design, and combines this experience with Wix web site design tool to help people create effective, professional web sites and learn the essential skills to keep their site current over time. He offers a package of a two hour in-person planning and tutorial followed by up two ten hours of online screen share tutorial over 30 days to mentor the completion of the website and ensure that each person has the skills moving forward to maintain their website.
Marty's fee: The package has a set fee of $500. Mentoring service is available on an hourly basis as well.
Once you've made your artwork and have a show lined up, there are all sorts of technical issues that need to be addressed. Rob Licht has invaluable experience as an exhibiting artist and preparator and can help you mat and frame your art, build supports, pedestals, and packing crates, and hang your work. He can consult with you on what is the best approach to present your work. His studio is equipped with wood and metal working tools. His services include transporting, hanging and documenting a show as well as digital printing and image manipulation. He enjoys the challenge of presenting atypical work and installing heavy or awkward work. If you have a commission or other important project you are applying for, he can assist you in putting together an application package.
Rob has been a practicing artist for 30 years and has exhibited his sculptures, drawings and photographs widely. He is the creator of the Martin Luther King Sculpture on the Commons. He has been the Art Preparator at Ithaca College's Handwerker Gallery and has worked as an art teacher, fabricator, builder and designer.
Robs fees: Consult: $80 first hour, $50 hr. thereafter shop rate: $55 hr
Office location: Brooktondale
Professional Business Practices and Selling Skills for Visual Artists/Craftspeople
Move Your Business Forward, Boost Your Confidence and Enhance Your Bottom Line.
Bettsie's consultations can focus on:
Guiding you through the process of preparing to show your work to a store or gallery; Whether wholesale or retail is right for you; How to develop, price and evolve your work to maximize profit;
Pricing your work; How to talk to people in a way that results in a sale; How to set up your studio or gallery to maximize sales, and related topics having to do with selling, presentation and professionalism. Bettsie has been co-owner of 15 STEPS on the Ithaca Commons for over 30 years and before that was a practicing fiber artist, selling her work to galleries across the U.S. Bettsie has mentored many emerging artists since opening 15 STEPS, taking each of them from their first hint of greatness to self-supporting, full time professionals.
Bettsie is also conducting group workshops for CAP. See more on our workshop page.
Bettsie's Fee: $65/hour at the CAP offices, or $85/hour at your studio. Mileage costs may be added depending on your location.
Visual Artists/Craftspeople for Selling Successfully on Etsy.com
Sarah Koski is a jewelry designer who has been selling her pieces online through Etsy.com, one of the best known online marketplaces for artists from around the world. Since 2008, Sarah has had over 20,000 sales through her Etsy shop; and has grown her business from a part-time hobby to a full time job. Her Etsy shop, roundabout, is among the 100 top-selling shops on Etsy. Sarah has led several workshops about selling on Etsy, as has helped many artists launch their own Etsy shops.
Your consultation with Sarah will focus on presenting your items online, how to best title and tag your items for maximum exposure, how to use Etsy's "shop stats" function to inform your business practices, and many other aspects of running a successful Etsy shop. Whether you are new to Etsy or hoping to refine and expand your Etsy presence, Sarah's years of experience will help you navigate this exciting and competitive online marketplace.
Sarah's Fee: $50/ hour
Consultation Location: Trumansburg Library Meeting Room
Marketing Strategies for Artists of All Disciplines
Do you have beautiful art but don’t know how to promote it? Are you ready to take your career as a creative professional to the next level? Advertising and marketing consultant Ivy Stevens-Gupta can show you how to integrate digital and social media into your marketing mix to create a cohesive Internet presence. With over 25 years as a marketing consultant, Ivy has helped hundreds of businesses promote their products & services. From personal branding to self-promotion, Ivy will show you strategies on how to make your creative business thrive in a competitive marketplace. Ivy will show you why you don’t need thousands of dollars to promote your business! Many of her guerilla marketing ideas are designed for people with limited budgets. Internet selling sites and social media have created a new marketplace for art. Learn about promotion, press releases, direct marketing and other creative ways to reach a new and diverse customer base. Each consultation focuses on your individual needs and questions.
Ivy Stevens-Gupta is an award-winning contemporary artist from Ithaca, NY. She is also a color theorist, lecturer, marketing consultant and color therapist. Ivy is a former advertising manager at Gannett Newspaper Division and Corporate Relations Director for Johnson at Cornell. Put her extensive advertising, marketing and communication experience to work for your business. She has a BS in marketing and an MA in Liberal Studies. She has given workshops and lectures at Cornell University, Alfred State College, Community Arts of Elmira, SUNY Cortland, TST BOCES, and Dryden High School. Ivy is part of the Greater Ithaca Art Trail. Her paintings have been sold all over the world and featured in several books on International Contemporary Artists.
Ivy’s fee: $100/first hour, $50 for each additional hour.
Consultation Location: Ivy’s studio at 11 Wedgewood Drive, Ithaca, NY.
Consultant for Producing and Marketing Your Music
Steve is a singer, producer and recording artist and the artistic co-director of CRS Barn Studio. He has assisted with recordings for the Syracuse Symphony and West Virginia Symphony and has produced and released 8 of his own albums.
Consultations with Steve are for musicians and composers who are considering producing their own recordings. Legal requirements, and costs such as sales tax, royalties, ASCAP and BMI licensing can be discussed.
Steve's Fee: $50/hour
Consultation Location: 2622 N. Triphammer Road, Ithaca
Consultant for Managing Digital Images
Monroe is the founder and developer of IthacaStock.com and Monroe Payne Photography. Monroe is also partners with IVT Virtual Tours, providing imagery tours to Ithaca business and Real Estate Professionals. He specializes in weddings, headshots, portrait and commercial photography and is a current CAP board member. In September 2014, he is teaching a workshop for CAP to help artists learn to manage digital images: how to rename, resize, crop, edit and send images. He is available as a consultant anytime during the year for one-on-one assistance.
Monroe's fee: $60/hour
Location: South Hill Business Park, 950 Danby Road
Giclee Printing and Consultation
Stan has been an exhibiting artist and photographer for over 50 years and taught at Cornell in the Art Department for almost 30 years. In 2001 he began to make high quality digital giclee prints of his own art work on a high end wide format printer and several friends noticed these and asked if he could also make them some prints, which he did. Hence was born his giclee print business. Over the ensuing years until now he has he has made prints for over several hundred artists in the Ithaca area as well as others around the US.
Stan is the person to see about giclee printing. Not only is he considered by many as a master printer and artist he is also considered to be one of the most knowledgeable persons in fine art printing in the upstate NY area. Moreover he continually keeps abreast of current changes in the field and advances in printing technology which he freely shares with his customers and other artists. Stan is available for consultation on digital printing issues like computer setup, monitor calibration, printer equipment, color profiles, and papers and inks. Additionally he does tutoring in software programs like Photoshop as it pertains to giclee printing.
Consultation fees: $50/hr.
Consultation Location: 203 Pine Tree Rd., Ithaca
See the website for specific print costs.
EVAN D. WILLIAMS
Fine Art Appraiser and Consultant
Evan is Tompkins County's only accredited art appraiser. A certified member of the Appraiser's Association of America, Evan provides USPAP- and IRS-compliant appraisals of all categories of fine art (including paintings, prints, sculptures, photographs, and historical ephemera) for all major purposes (including insurance, charitable contribution, equitable distribution, estate tax, and liquidation.) A native of Ithaca and a graduate of Ithaca College and New York University, Evan has presented and published internationally on art appraisal methodology and a variety of art historical topics and has been quoted by NBC News and Investopedia. Locally, he serves on the board of the Ink Shop Printmaking Center.
Evan's Fee: $150/hour
Consultation Location: Anywhere